A new partnership to get your claws into

Barry M partners with David Shepherd Wildlife Foundation to save endangered species

David Shepherd Wildlife Foundation (DSWF) is excited to announce an exciting new partnership with leading cosmetics brand Barry M and we are proud to have been chosen as the charity partner for this new initiative, with 20% of profits directly funding DSWF’s work protecting endangered species across Africa and Asia.

The exclusive new range, WILDLIFE®, aims to give back to nature – provide funding for wildlife conservation around the world.

The range is launching exclusively in Superdrug from 9 October and online with two Limited Edition 9-shade eyeshadow palettes; WILDLIFE® ‘Tiger’ and WILDLIFE® ‘Snow Leopard’.

The palette designs feature tiger and snow leopard artworks created by artist Emily Lamb, granddaughter of the charity’s founder, David Shepherd. The shades inside have also been inspired by the two iconic big cats – from the Himalayan blue of ‘Frost’ and the twilight grey of ‘Silent’ in the Snow Leopard palette, to the ‘Ferocious’ hot orange and green ‘Jungle’ in the Tiger selection.

Why Barry M?

Since their launch in 1982, Barry M has always been a Cruelty Free brand and campaigns for the end of cosmetic animal testing around the world. However, with the horrific and growing threat of global wildlife extinction, they are now committed to do more – namely, to provide vital funding for those working to protect animals and nature around the world.

• 20% of Barry M’s profits for all WILDLIFE® products sold will go to David Shepherd Wildlife Foundation. In the case of the ‘Tiger’ and ‘Snow Leopard’ WILDLIFE® palettes, profits from each palette will go directly to support the featured big cat – funds from the Tiger palette will support tigers, Snow Leopard will provide funding for snow leopard conservation (details of the specific ways DSWF supports these species are provided below).

How DSWF is protecting tigers


DSWF supports tiger conservation across Asia through funding key ground-based project partners in Russia, Thailand and India. The organisation fights to protect the world’s last remaining wild populations in their natural habitat.

Through educational programmes involving creative arts in Russia, to anti-poaching dog squads in India, DSWF is committed to protecting these species and the communities who share their space. DSWF also fights for greater legal protection and calls for an end to all trade in tiger parts and derivatives.

Find out more about our work with tigers.

How DSWF is protecting snow leopards

DSWF supports field-based snow leopard protection and community engagement programmes in both Mongolia and Kyrgyzstan. They not only provide support to both habitat expansion and protection but also viable sustainable alternative livelihoods and micro-financing initiatives for rural herders and communities living in harmony with these elusive creatures.

Find out more about our work with snow leopards.