PikPok Launches TigerTime Fundraising Campaign via Into the Dead

  • October 11, 2016

October 11, 2016

Zombies and tigers join forces to support multinational tiger conservation charity

NEW ZEALAND, Wellington, October 11, 2016 – Leading games publisher PikPok ® today announced an exciting new partnership between popular mobile game Into the Dead and TigerTime, a tiger conservation campaign run by the David Shepherd Wildlife Foundation.

Into the Dead throws you into the gruesome world of the zombie apocalypse where there are no second chances. Do what you have to to stay alive, keep moving as fast as you can, and protect yourself by any means necessary.

From today, players of Into the Dead will have the opportunity to purchase Sabre , an all new tiger companion. The TigerTime charity is a global conservation campaign that funds key tiger conservation projects in Russia, India and Thailand. During the month of October, 50% of proceeds made from the sale of Sabre will be donated to TigerTime .

Since its launch in December 2012, Into the Dead has had over 60 million downloads across mobile, desktop, and TV.

“The Companions feature within Into the Dead has had a lot of engagement from players, and we’ve had a lot of ideas to go beyond the all canine lineup,” said Mario Wynands , Managing Director of PikPok . “Adding a tiger to the game is both a fun addition for players, as well as an opportunity for PikPok and the fans to donate to a great cause.”

“This is something very different for us,” says TigerTime manager, Vicky Flynn. “The concept of a tiger helping to protect you in the game while you are supporting wild tigers feels like a great way to raise awareness and vital funds for wild tigers. Exploring different audiences and spreading the word about wild tigers is key to what we do and working with PikPok  is an exciting new partnership.”

Media and more information about the Into the Dead app can be found at www.pikpok.com/games/ intothedead / . More information about TigerTime can be found at  https://tigertime.info/ .

The Into the Dead app is available for free from the App Store on iPhone, iPad and iPod touch at http ://l.pikpok.com/ itunes / dr , and from Google Play on Android at https://l.pikpok.com/play/dr .

Note: a press kit for the TigerTime campaign, including logos and promotional images, can be downloaded from –
https://cdn.pikpok.com/pikpokgames.com/marketing/ dr /TigerTimePressKit.zip

About PikPok
PikPok is a leading publisher of great games across mobile, tablet and desktop. With a portfolio of original, licensed, and third party developed properties, PikPok delivers games that appeal to all consumers with pick-up-and-play gameplay, high-quality art, and immersive audio design which provide rich game experiences. PikPok has released multiple critically and commercially successful games including the popular Flick Kick® series, BAFTA nominated Super Monsters Ate My Condo™, Into the Dead®, Shatter®, and more. Steal a moment, and play a game from PikPok . For more information onPikPok , please visit  www.pikpok.com  and  www.facebook.com/pikpokgames .

CONTACT
Edouard Favier
Growth Team Manager
PikPok
edouard@pikpok.com
64 4 471-2638