Race against Extinction!

Race against Extinction!

Every day the brutal slaughter continues…help us stop this senseless killing before time runs out for rhinos!

In the last decade alone, more than 7,245 African rhinos have been lost to the poaching epidemic sweeping across Africa; a number that grows day by day as a result of the brutal killing fuelled by the growing demand for rhino horn from Asian consumer markets.

Rhino horn is made of Keratin, a protein that is found in human fingernails and hair. Rhino horn is traditionally used in Asia for its percieved medicinal value despite the lack of scientific evidence confirming its so-called uses.  Over the last few years rhino horn has fetched up to as much as $65,000 per kg, making it a symbol of status and wealth in Asia, fuelling demand, which in turn drives unsustainable poaching incidences in Southern Africa.

In South Africa alone, poachers kill three or more rhinos every day to feed the growing demand for rhino horn on the black market.

Rhinos have been on this planet for more than 40 million years, they survived the ice age and destructive hunting eras of the past. We need your help to give them a fighting chance of survival against this latest era of human greed and evil.

The next level of IUCN conservation status for rhinos is ‘Extinct in the Wild’. Please help today and donate to help protect this iconic species!


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